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Chad Pickard

In 6th grade, Chad took apart and rebuilt his first coaster brake hub. It was that curiosity that kept him working in bike service shops from the age of 14 up to buying Spoke-N-Sport in 2001. Mountain bikes and Hans Rey ignited his passion for technical trail riding a few years later. Chad’s work experience is almost 100% bike stores, but he is always looking to other industries to improve the customer experience in his two stores.¬†

¬†Chad serves on the bike committee in Sioux Falls, where he helped pass some of the most recent e-bike ordinances. He’s played an active role in defending the rights of cyclists at the state level, including the most recent 3-foot / 6-foot passing law. Even after 15 years, Chad is still very passionate about specialty retail bike stores. He enjoys learning and sharing with retailers all over the United States while serving on the National Bicycle Dealer Association Board.